Your blog posts bring in visitors. That’s good. But posts alone won’t build a real business.
You need dedicated pages designed specifically for conversion. I call these “Money Pages.” They’re different from blog posts. They have one focused job: move people toward a specific action.
Most bloggers skip this step. They write dozens of posts but never create the pages that actually generate income. This session fixes that.
What Money Pages Are
Money Pages are standalone pages separate from your blog content. Each page has a single, clear purpose.
Common Money Pages include:
A homepage that explains what you offer and who you help. A products or services page showcasing what you sell. A resources page recommending affiliate products. A start here page guiding new visitors. A work with me page for coaching or consulting. Landing pages for specific offers or lead magnets.
Notice what these pages have in common? They all move visitors toward action. They don’t just inform. They convert.
Why Blog Posts Can’t Do This Job
Blog posts are discovery content. People find them through search or social media. They land on a post, read it, and leave. That’s the expected behavior.
Money Pages are decision content. People visit them when they’re ready to take the next step. Join a list. Buy something. Learn more about working with you.
Trying to make a blog post do the job of a Money Page is like using a hammer to tighten a screw. Wrong tool for the job.
You need both. Posts attract and educate. Money Pages convert and sell.
Money Page 1: The Homepage That Works
Your homepage is probably the most-visited page on your site. It’s also probably not making you any money.
Most blog homepages just show recent posts in reverse chronological order. That’s lazy design. It forces visitors to figure out what you do and whether you can help them.
A Money Page homepage does the work for the visitor. It answers three questions immediately:
What do you do? Who do you help? What should I do next?
Here’s a simple structure that works:
A clear headline stating the main benefit you provide. A sub-headline explaining who you help. A brief explanation of your approach or what makes you different. Your main call to action (join your list, shop your products, book a call). Secondary options for people not ready for the main action. Social proof like testimonials, subscriber counts, or media mentions.
This structure guides every visitor toward action. It doesn’t matter how they found you. When they hit your homepage, they know exactly what you offer and what to do next.
Money Page 2: The Resource Page That Earns
A resources page is a curated list of tools, products, or services you recommend. Some are yours. Some are affiliate products.
This page makes money because it serves people at a specific moment: when they’re looking for solutions.
Someone reads your post about email marketing. At the end, you mention “For my complete list of recommended email tools, visit my resources page.” They click. They see your recommendations with your affiliate links. They buy. You earn a commission.
Resources pages work because they’re helpful, not pushy. You’re saving people research time. You’re sharing what actually works. The sales happen naturally.
To create an effective resources page:
Organize by category (tools I use, books I recommend, courses worth taking). Write a short review or explanation for each item. Include your honest opinion, including limitations. Use clear affiliate disclosures. Link to each resource with your affiliate link (when applicable).
Update this page quarterly. Add new discoveries. Remove things that no longer work. Keep it current and trustworthy.
Money Page 3: The Start Here Page
A Start Here page is perfect for new visitors who want to explore your site but feel overwhelmed by hundreds of blog posts.
This page introduces you, explains what your blog covers, and directs people to your best content.
Think of it as a guided tour. Instead of wandering aimlessly through your archives, visitors follow a path you create.
A good Start Here page includes:
A brief personal introduction. An explanation of who you help and how. Links to your top 5-10 posts organized by category. Your main email opt-in offer. A call to action for your main offer or service.
This page builds connection and trust. It also moves people toward conversion much faster than random browsing.
Money Page 4: The Sales Page
If you sell your own product or service, you need a dedicated sales page. This page focuses entirely on one offer.
Blog posts mention your offers in passing. A sales page makes the full case for why someone should buy.
Key elements of a converting sales page:
A headline focused on the transformation or outcome. An explanation of the problem your offer solves. Details about what’s included. Clear pricing. Testimonials or case studies. A guarantee or risk reversal. Multiple buy buttons or calls to action. FAQ section addressing common objections.
Sales pages are longer than other Money Pages. That’s okay. People who are considering a purchase want details. Give them everything they need to make a confident decision.
Money Page 5: Landing Pages for List Building
Landing pages are stripped-down pages with one purpose: get an email signup.
Unlike your blog or homepage, landing pages remove distractions. No navigation menu. No sidebar. No links to other content. Just the offer and the opt-in form.
Use landing pages when you’re running ads or promoting a specific lead magnet. They convert much better than sending traffic to your blog.
A simple landing page includes:
A headline stating the benefit of the free offer. Bullet points explaining what the person will get. A clear opt-in form. A relevant image or graphic. Optionally, a short video explaining the offer.
That’s it. Keep it focused. Keep it simple. Make the decision obvious.
How These Pages Work Together
Your blog posts are the top of the funnel. They attract strangers and turn them into visitors.
Your Money Pages are the middle and bottom of the funnel. They turn visitors into subscribers and buyers.
Here’s how a visitor might move through your site:
They find a blog post through Google. The post includes a content upgrade. They opt in. The thank you page offers a related product. They bookmark your resources page to explore later. They return a week later and visit your homepage. They read your Start Here page and browse your best posts. They join your main email list. Your emails nurture them and direct them to a sales page. They buy.
This journey doesn’t happen by accident. It happens because you built the pages that guide it.
Your Assignment
Audit your existing pages. Do you have the Money Pages you need?
If not, create them. Start with the homepage and resources page. Those two alone will increase your income.
Then add a Start Here page and improve your sales pages. Each page you add creates new conversion opportunities.
Your blog posts do important work. But Money Pages close the deal.
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